Paving the Road to Success: Sukanto Tanoto’s APRIL Fuels Local Entrepreneurs

Mention the word entrepreneurs, and Western luminaries such as Mark Zuckerberg or Bill Gates readily spring to mind. Much less emphasis or attention, surprisingly, has been placed on their no-less-impressive Asian counterparts. Asian giants such as Mochtar Riady, Li Ka Shing, or Sukanto Tanoto have often been overlooked, in part due to their proclivity for privacy.

Building a legacy for a lifetime

The latter, Sukanto Tanoto is quite simply a one man force of nature. Starting his first business as a seventeen year-old school-dropout (though not by choice), his zest and verve were clear to see. Combined with a sharp and entrepreneurial mind, there was only one way he would go – up. Today Sukanto Tanoto is chairman of global resource giant RGE, which manages several other companies such as APRIL, Sateri, and Pacific Oil and Gas. It has only been through that entrepreneurial and fighting spirit of his, that Sukanto Tanoto has the success he may rightly claim today; his companies boast a workforce of 60,000 and assets worth over 18 billion dollars. While the 68 year-old is clearly an example of entrepreneurship gone right, Sukanto Tanoto is determined to ensure he gives back to the society from which he has benefitted, and has done much in this regard.

Sharing the legacy, giving back

Most recently, Sukanto Tanoto’s APRIL was featured by Indonesian publication Metro Riau. Specifically, the company’s well loved community development (CD) programme – which seeks to help locals begin their own entrepreneurial journeys – was covered. One beneficiary of the CD programme, Budiono, was interviewed. Budiono, now the proud owner of a motor garage, was given a life-changing opportunity through the CD programme run by Sukanto Tanoto’s APRIL. Not only did APRIL provide Budiono with training on managing his own business, the company helped Budiono with his applications for bank loans. The rest, as they say, is history – and today Budiono is yet another success story in an Indonesia that growingly entrepreneurial.

APRIL’s CD programme is just one of Sukanto Tanoto’s many commitments in ensuring that his businesses’ presence in local communities remains beneficial for everyone involved. It is in line with his business philosophy of creating shared value in a sustainable manner, and looks set to continue for a long time more.

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